▶ Watch
XUV 7XO Launch
TVC / JinglesAtmos
Mahindra
Brand Audio · Sonic Identity · Dolby Atmos · Saket, New Delhi
Audio that
moves product.
From TVC jingles to Dolby Atmos launch events — brand audio that earns attention, drives recall, and sounds like it costs more than it did.
80+
Brand commercials
Dolby
Atmos certified
19+
National brands
24hr
Reference turnaround
What we do
Every format.
Every brief.
01
Sonic Branding Systems
End-to-end sonic identity — anthem, sonic logo, UI/UX kit, hold music. The complete audio expression of a brand.
02
Brand Anthems & Jingles
Original composition for TVC, launch campaigns and brand films. Stems delivered in every format your post house needs.
03
Ad Soundtracks
Music, score and sound design for TVC, digital, OOH and radio. Any genre, any language, fully cleared for use.
04
Dolby Atmos for Brands
Immersive brand audio for premium platform launches, experiential events and Atmos-certified releases. One of ~18 Atmos rooms in India.
05
UI/UX Sound Design
Sounds for the moments users touch your product — celebration, alerts, notifications. Native to the app, true to the brand.
06
Voice & Dubbing
Multi-lingual voice production for India and international markets. Neumann mic chain, ADR direction, full localisation.
07
Hold Music & IVR
Brand voice extended into the minutes — on-hold music, IVR queues, in-app waiting states. Minutes of touchpoint, not seconds.
08
Audio Post-Production
Mix, master and sound design for brand films and ad campaigns. Stems in any deliverable spec, any platform.
Trusted by India's leading brands
Brands We've Scored For
Portfolio
The brand work.
▶ Watch
boAt × Dolby — Soundbar Launch
TVC / JinglesAtmos
boAt × Dolby
▶ Watch
Mera Joota Hindustani
TVC / Jingles
Liberty Shoes ft. MC Square & Shilpa Rao
▶ Watch
Kabhi Kabhi Urvashi
TVC / JinglesScoring
Nivea × Terribly Tiny Tales
▶ Watch
Diwali Re
TVC / Jingles
Bajaj Almond Drops × Shalmali Kholgade × Shreyas Sagvekar
▶ Watch
Thunderwheels
TVC / Jingles
Thums Up × MC Square
♫ Listen
Streaming
Super Money Campaign
TVC / Jingles
Super Money
▶ Watch
Adobe Acrobat Studio
TVC / Jingles
Adobe
▶ Watch
PhonePe Campaign
TVC / Jingles
PhonePe
▶ Watch
Rong Rong Rongali — Bihu Special
TVC / Jingles
Kingfisher
▶ Watch
OnTrac
TVC / Jingles
Badshah × Shai
♫ Listen
Streaming
Raat Ve
TVC / Jingles
OnePlus
▶ Watch
Audio Production
TVC / Jingles
Dyson
▶ Watch
GRAVITE Launch
TVC / Jingles
Nissan India
▶ Watch
Workout Karne Ke Paise — Campaign
TVC / Jingles
FITPASS
▶ Watch
Saj Dhaj Ke
TVC / Jingles
Kalamandir Jewellers
Sonic Stories
Beyond the jingle.
The whole sonic identity.
For pitch-mode brands we build the complete kit — anthem, sonic logo, UI/UX sounds, hold music. Demos below show what a finished sonic system looks like end-to-end.
Brand1 / 3
← Swipe to switch brand →
Strava
Movement is everything.
The Jingle·Anthem · UI sounds · Sonic logo
0:18The brand anthem — the full sonic identity in one piece, with UI sounds woven in and the sonic logo on the end-frame.
How we approached Strava
Strava is built around effort, milestones and the quiet rhythm of training. The sonic identity had to feel earned — warm low-end that mirrors a heartbeat, percussive accents tuned like footfalls, a 2-second sonic logo that lands like a finish-line beep. The celebration and alert sounds respect attention: they nudge, they don't shout. The waiting tune leans into a meditative pulse — for the moment between sessions.
Sonic Logo
0:02The audio fingerprint. A 2–3 second mark that plays at app launch, in ad sign-offs, on the end-frame.
UI / UX Kit
The sounds users feel every day — the win, the warning, the ping. Designed to sit native to the brand and respect attention.
Hold / Waiting Tune
The brand voice extended for on-hold music, in-app waiting states and IVR queues — minutes of touchpoint, not seconds.
Waiting Tune0:51
Sound vs. sound
Their ad. Our music.
Unsolicited audio demos — not client commissions. Visuals belong to their respective brands. The music is ours.
← Swipe to switch brand →
Why Fresh Lime
The room brands
come back to.
▸
Dolby Atmos certified
One of ~18 certified Atmos rooms in India. The only one in Delhi. Brands get Dolby Atmos that premium platforms can actually deliver.
▸
Neumann throughout
Official Neumann.Berlin certified and powered. The same mic chain used by the world's top studios — for every session.
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Fast turnaround
Campaign-speed delivery. Reference tracks within 24 hours, finals on time, stems in any format your post house needs.
▸
Full music rights
All compositions fully cleared for brand use. No licensing complications, no third-party royalties — brand-safe from day one.
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Proven at scale
National TV campaigns, Dolby Atmos launch events, digital-first drops — the studio has handled all of it.
▸
Engineers who read briefs
Not just technically excellent — they understand brand briefs, reference tracks and agency workflows.
Got a brief? Let's talk scope, timeline and format.
Every brand brief is different. Share what you're working on and we'll come back with a production approach and quote.
In the room
Brand Shoots at Fresh Lime.
Recent brand collaborations filmed in our space — straight from the artists' & brands' Instagram.
Ananyaa Gaur — HUMSAAZ
Krishh
Sartek
Murad Ali Khan — SURKH
Raga
Taaruk Raina
Sartek
Yung Sammy
Wanted Duo
Siddhartha
Wanted Duo
Sartek
Super Money — Campaign
Super Money
Yung Sammy
Taaruk Raina
Maison D'Arome
Vidya Shah — SIYAAH
Sartek
Sartek
Sartek
Ananyaa Gaur — HUMSAAZ
Krishh
Sartek
Murad Ali Khan — SURKH
Raga
Taaruk Raina
Sartek
Yung Sammy
Wanted Duo
Siddhartha
Wanted Duo
Sartek
Super Money — Campaign
Super Money
Tap to play · Drag to explore · 19 reels
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